Ranking the Boldest British Crisp Flavors (Starting With This One)
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British snack aisles take crisp flavours more seriously than most countries, and ridge-cut crisps are where the boldest seasoning tends to land. Here's where McCoy's Thai Sweet Chicken sits in the wider lineup.
1. McCoy's Thai Sweet Chicken — sweet-savoury balance
McCoy's invented the deep ridge-cut format back in 1985, specifically to hold more seasoning per bite, and this flavour is one of the better proofs of concept — sweet, lightly spiced, and distinctly more complex than a standard chicken crisp.
2. Flame Grilled Steak — the original icon
McCoy's flagship flavour since launch, and still the brand's best-known. Smoky and savoury, no sweetness at all — a useful contrast to the Thai Sweet Chicken.
3. Prawn cocktail — the divisive classic
A uniquely British crisp flavour that doesn't really have a US equivalent — retro, sweet-tangy, and something you either grew up loving or find genuinely strange.
Why you won't find any of these in the US
McCoy's has stayed a UK-only brand since 1985 — no American launch, ever. If bold, ridge-cut, unusual-flavour crisps are your thing, importing is the only route in.
Where to buy McCoy's Thai Sweet Chicken
Get the McCoy's Thai Sweet Chicken Multipack, 6 x 25g from Great British Imports, shipped from the UK across the United States.