Felix vs. Whiskas vs. Sheba: Which UK Cat Food Is Actually Worth Importing?

UK grocery aisles have a bigger, and different, cat food lineup than American ones — largely because Purina, Mars and other manufacturers run separate regional brand portfolios rather than selling identical ranges worldwide. If you're trying to figure out which UK brand to import for a cat who's used to it, here's how the three biggest names compare.

Felix — the everyday favourite

Britain's best-selling cat food brand, known for the "As Good As It Looks" range in jelly or gravy. Reliable, widely loved by fussy cats, and — like most UK cat food brands — completely absent from US shelves. The Senior 7+ range is specifically formulated for older cats.

Whiskas — the household staple

Mars-owned and one of the most recognisable cat food names in the UK, with a huge range of pouches, tins and dry food. Similar positioning to Felix, though many cats have a strong preference for one over the other.

Sheba — the premium option

Marketed as a more indulgent, restaurant-style wet food, usually in smaller portions with a higher price point than Felix or Whiskas.

Our take

If your cat already has a favourite, that answer matters more than any general ranking — cats are notoriously loyal to what they know. For Felix specifically, the Senior 7+ Fish in Jelly range (40 x 85g) is available to import now.

Where to buy Felix in the US

Get Felix As Good As It Looks Senior 7+ Fish in Jelly, 40 x 85g from Great British Imports, shipped across the United States. Always transition foods gradually and check with your vet on dietary questions.