{"product_id":"pure-via-100-erythritol-370g","title":"Pure Via 100% Erythritol 370g","description":"\u003cp\u003ePUREVIA Pure Via 100% Erythritol 370g. A British grocery favourite sourced directly from the UK. Imported from the UK for customers in the United States.\u003c\/p\u003e\u003ch3\u003eHighlights\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eThe Perfect Sugar Alternative\u003c\/li\u003e\n\u003cli\u003e100% Erythritol\u003c\/li\u003e\n\u003cli\u003ePlant Based\u003c\/li\u003e\n\u003cli\u003e0 Sugar \u0026amp; Calories\u003c\/li\u003e\n\u003cli\u003eSugar like crunchy texture\u003c\/li\u003e\n\u003cli\u003eKeto Friendly\u003c\/li\u003e\n\u003cli\u003eGreat taste\u003c\/li\u003e\n\u003cli\u003eGluten-Free \u0026amp; Vegan Friendly\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cp\u003e†Consumption of foods\/drinks containing erythritol instead of sugar contributes to the maintenance of tooth mineralization.\u003c\/p\u003e\u003ch3\u003eAbout the brand\u003c\/h3\u003e\u003cp\u003ea world of sweetness inspired by nature, perfectly crafted for you and your family. We believe in great tasting products made with carefully selected ingredients so you can enjoy the sweet life. Pure Via. Pure joy®\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eErythritol\u003c\/p\u003e\u003ch3\u003eDirections for use\u003c\/h3\u003e\u003cp\u003e5 Teaspoon (6g) of pure via® erythritol 0 calories\u003c\/p\u003e\u003cp\u003eas sweet as\u003c\/p\u003e\u003cp\u003e=1 Teaspoon (4g) of sugar 16 calories\u003c\/p\u003e\u003cp\u003eTaster great in tea and coffee or sprinkled on your favourite foods, and it's perfect for baking too!\u003c\/p\u003e\u003ch3\u003eProduct information\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003ePure Via and Pure Via. Pure Joy are registered trademarks of Whole Earth Sweetener Co. LLC.\u003c\/li\u003e\n\u003cli\u003e©2025 Merisant Company 2, SARL.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSafety warnings\u003c\/h3\u003e\u003cp\u003eExcessive consumption may produce laxative effects.\u003c\/p\u003e\u003ch3\u003eWhy import from the UK?\u003c\/h3\u003e\u003cp\u003eUK grocery products are formulated and produced for the British market. Recipes, pack sizes and flavour profiles can differ from US equivalents, and many shoppers in the United States prefer the original British version.\u003c\/p\u003e\u003ch3\u003eShipping \u0026amp; origin\u003c\/h3\u003e\u003cp\u003eSourced in the UK and shipped internationally to the United States.\u003c\/p\u003e","brand":"PUREVIA","offers":[{"title":"Default Title","offer_id":58009399787845,"sku":"321104934","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1053\/8726\/2277\/files\/pure-via-100-erythritol-370g-1.jpg?v=1779184103","url":"https:\/\/www.greatbritishimports.com\/products\/pure-via-100-erythritol-370g","provider":"GreatBritishImports","version":"1.0","type":"link"}