{"product_id":"provoke-gradual-everyday-toning-shampoo-400ml","title":"PROVOKE Gradual Everyday Toning Shampoo 400ml","description":"\u003cp\u003ePROVOKE Gradual Everyday Toning Shampoo 400ml. Provoke Gradual Everyday Toning Shampoo 400ml. Imported from the UK for customers in the United States.\u003c\/p\u003e\u003ch3\u003eHighlights\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eColour Care\u003c\/li\u003e\n\u003cli\u003eGently Removes Brassy Tones \u0026amp; Brightens Hair with Every Wash\u003c\/li\u003e\n\u003cli\u003eBlonde, Highlighted \u0026amp; Grey Hair\u003c\/li\u003e\n\u003cli\u003eAgainst Animal Testing\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDull\u003c\/li\u003e\n\u003cli\u003eShiny\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eProvoke Gradual Everyday Toning Shampoo is a low-pigment purple shampoo designed for everyday use, gradually reducing brassiness and yellow tones in blonde, silver, grey and highlighted hair.\u003c\/p\u003e\u003cp\u003eFormulated with pro-vitamin B5 and botanical actives, it helps to strengthen and protect hair from damage, leaving it feeling smoother, shinier, and visibly healthier over time. Ideal for maintaining your tone between salon visits.\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eAqua, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Polysorbate 20, Parfum, PEG-150 Pentaerythrityl Tetrastearate, Disodium EDTA, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Sodium Benzoate, PEG-6 Caprylic\/Capric Glycerides, Potassium Sorbate, Linalool, Hydrolyzed Vegetable Protein, Tetramethyl Acetyloctahydronaphthalenes, Hexyl Cinnamal, Panthenol, Disodium Distyrylbiphenyl Disulfonate, Sodium Hydroxide, CI 60730 (Violet 2).\u003c\/p\u003e\u003ch3\u003eDirections for use\u003c\/h3\u003e\u003cp\u003eHow To Use\u003c\/p\u003e\u003cp\u003eSuitable For Daily Use.\u003c\/p\u003e\u003cp\u003eWet Hair, lather and rinse.\u003c\/p\u003e\u003cp\u003eFor optimal results, pair with our Gradual Everyday Toning Conditioner.\u003c\/p\u003e\u003ch3\u003eSafety warnings\u003c\/h3\u003e\u003cp\u003eCAUTION: Purple and blue pigments can stain, avoid contact with clothing and porous surfaces. Avoid contact with eyes. In case of contact, rinse thoroughly with water. Use as directed. Can cause an allergic reaction. Keep out of reach of children.\u003c\/p\u003e\u003ch3\u003eWhy import from the UK?\u003c\/h3\u003e\u003cp\u003eUK health and beauty products are formulated to British and EU cosmetics standards. Fragrances and ingredient lists can differ from US-market equivalents, so shoppers who started with the UK version often prefer to keep using it.\u003c\/p\u003e\u003ch3\u003eShipping \u0026amp; origin\u003c\/h3\u003e\u003cp\u003eSourced in the UK and shipped internationally to the United States.\u003c\/p\u003e","brand":"PROVOKE","offers":[{"title":"Default Title","offer_id":58145056457029,"sku":"323146092","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1053\/8726\/2277\/files\/provoke-gradual-everyday-toning-shampoo-400ml-1.jpg?v=1780385108","url":"https:\/\/www.greatbritishimports.com\/products\/provoke-gradual-everyday-toning-shampoo-400ml","provider":"GreatBritishImports","version":"1.0","type":"link"}