{"product_id":"noughty-wave-curl-defining-shampoo-250ml","title":"Noughty Wave Curl Defining Shampoo 250ml","description":"\u003cp\u003eNoughty Wave Curl Defining Shampoo 250ml. Noughty Wave Curl Defining Shampoo 250ml. Imported from the UK for customers in the United States.\u003c\/p\u003e\u003ch3\u003eHighlights\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e97% natural ingredients\u003c\/li\u003e\n\u003cli\u003eIdeal for curly, wavy or dry hair types\u003c\/li\u003e\n\u003cli\u003eGently cleanses without drying or stripping\u003c\/li\u003e\n\u003cli\u003eSulphate and silicone-free\u003c\/li\u003e\n\u003cli\u003eDefines curls and tames frizz\u003c\/li\u003e\n\u003cli\u003eEnriched with rice water, black oats and mushroom extract\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty-free\u003c\/li\u003e\n\u003cli\u003eCruelty Free International\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cp\u003eWave hello to soft, defined curls with Noughty’s 97% natural shampoo, designed to gently cleanse without stripping moisture. This sulphate-free, silicone-free formula is perfect for curly, wavy and textured hair that needs hydration, shine and bounce.\u003c\/p\u003e\u003cp\u003eFormulated with rice water to boost hydration, black oats to strengthen strands and boost shine and mushroom extract to shield from humidity. Helping smooth frizz, support curl definition and care for the scalp, leaving hair looking and feeling healthy.\u003c\/p\u003e\u003cp\u003eDermatologically tested, vegan, and certified cruelty-free by Cruelty Free International.\u003c\/p\u003e\u003ch3\u003eAbout the brand\u003c\/h3\u003e\u003cp\u003eNoughty strikes the perfect balance between high-performance formulations that deliver, with thoughtful values around people, paws and planet. Each Noughty product is cruelty free and made from at least 97% natural ingredients, as well as being free from sulphates and silicones. Noughty’s mission? To improve hair and scalp health one follicle at a time.\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eAqua\/Water\/Eau, Cocamidopropyl Betaine, Sodium Cocoyl Methyl Isethionate, Glycerin, Phenoxyethanol, Sodium Methyl Isethionate, Polyquaternium-6, Coconut Acid, Lauryl Glucoside, Potassium Sorbate, Sodium Lauroyl Sarcosinate, Coco-Glucoside, Sodium Cocoate, Glycol Distearate, Fragrance (Parfum), Trisodium Ethylenediamine Disuccinate, Chondrus Crispus Extract, Citric Acid, Persea Gratissima (Avocado) Oil, Sodium Chloride, Laminaria Digitata Extract, Oryza Sativa (Rice) Seed Water, Saccharomyces Ferment, Fructose, Crithmum Maritimum Extract, Pentylene Glycol, Avena Strigosa Seed Extract, Sodium Citrate, Lecithin, Lactobacillus Ferment, Sodium Hyaluronate, Polyporus Umbellatus (Mushroom) Extract, [NOU010B].\u003c\/p\u003e\u003ch3\u003eDirections for use\u003c\/h3\u003e\u003cp\u003eDirections: Apply to wet hair. If needed, add more water for extra foam. Rinse thoroughly.\u003c\/p\u003e\u003ch3\u003eProduct information\u003c\/h3\u003e\u003cul\u003e\u003cli\u003e© KMI Brands 2025\u003c\/li\u003e\u003c\/ul\u003e\u003ch3\u003eSafety warnings\u003c\/h3\u003e\u003cp\u003eWARNINGS: Avoid contact with eyes. If product gets into the eyes, immediately rinse well with water.\u003c\/p\u003e\u003ch3\u003eWhy import from the UK?\u003c\/h3\u003e\u003cp\u003eUK health and beauty products are formulated to British and EU cosmetics standards. Fragrances and ingredient lists can differ from US-market equivalents, so shoppers who started with the UK version often prefer to keep using it.\u003c\/p\u003e\u003ch3\u003eShipping \u0026amp; origin\u003c\/h3\u003e\u003cp\u003eSourced in the UK and shipped internationally to the United States.\u003c\/p\u003e","brand":"Noughty","offers":[{"title":"Default Title","offer_id":58144116900165,"sku":"311786976","price":22.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1053\/8726\/2277\/files\/noughty-wave-curl-defining-shampoo-250ml-1.jpg?v=1780383336","url":"https:\/\/www.greatbritishimports.com\/products\/noughty-wave-curl-defining-shampoo-250ml","provider":"GreatBritishImports","version":"1.0","type":"link"}