{"product_id":"john-frieda-violet-crush-purple-shampoo-250ml","title":"JOHN FRIEDA Violet Crush Purple Shampoo 250ml","description":"\u003cp\u003eJOHN FRIEDA Violet Crush Purple Shampoo 250ml. John Frieda VIOL Crush Purple Shampoo 250ml. Imported from the UK for customers in the United States.\u003c\/p\u003e\u003ch3\u003eHighlights\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eGradually removes yellow tones*\u003c\/li\u003e\n\u003cli\u003eStrengthens and nourishes with Pro‑Vitamin B5**\u003c\/li\u003e\n\u003cli\u003eCrushed Violet Pigments for salon-cool tone\u003c\/li\u003e\n\u003cli\u003eFor natural and colour-treated blondes\u003c\/li\u003e\n\u003cli\u003eWhen following the total routine, including mask.\u003c\/li\u003e\n\u003cli\u003e*Compared to standard shampoo.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cp\u003eThis daily purple shampoo for brassy blonde hair neutralises brassiness and strengthens strands for a cool, bright blonde*. With a potent blend of Crushed Violet Pigments and Pro‑Vitamin B5, its hydrating, non‑stripping formula gets to work instantly with lasting results, bringing back your coolest, strongest blonde with every wash.\u003c\/p\u003e\u003cp\u003e*When following the total routine, including mask.\u003c\/p\u003e\u003cp\u003eThis product has been updated with a new formula. While we endeavour to keep the website up to date, please always refer to the ingredient list on the product packaging.\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eWater\/Aqua\/Eau, Sodium Laureth Sulfate, Coco-Glucoside, Cocamidopropyl Betaine, Citric Acid, Sodium Chloride, Hydrogenated Vegetable Oil, Glyceryl Oleate, Guar Hydroxypropyltrimonium Chloride, Sorbitan Caprylate, Panthenol, Tetrasodium Glutamate Diacetate, Sodium Benzoate, Fragrance\/Parfum, Benzyl Alcohol, Citrus Aurantium Peel Oil, Citrus Limon (Lemon) Peel Oil, Hexyl Cinnamal, Limonene, Linalool, Acid Blue 9, Acid Violet 43.\u003c\/p\u003e\u003ch3\u003eDirections for use\u003c\/h3\u003e\u003cp\u003eDirections: Massage into wet hair, lather and leave on for 1 minute. Rinse well and follow with Violet Crush Conditioner for best results. Use daily until desired colour result is achieved. To maintain results, alternate with your regular shampoo as needed. For more intense results, and to fight the most stubborn brassiness, use Violet Crush Intensive Shampoo. Rinse hands immediately after applying shampoo.\u003c\/p\u003e\u003ch3\u003eSafety warnings\u003c\/h3\u003e\u003cp\u003eCAUTION: Avoid contact with fabrics \u0026amp; household surfaces to prevent staining. If contact occurs, clean immediately.\u003c\/p\u003e\u003ch3\u003eWhy import from the UK?\u003c\/h3\u003e\u003cp\u003eUK health and beauty products are formulated to British and EU cosmetics standards. Fragrances and ingredient lists can differ from US-market equivalents, so shoppers who started with the UK version often prefer to keep using it.\u003c\/p\u003e\u003ch3\u003eShipping \u0026amp; origin\u003c\/h3\u003e\u003cp\u003eSourced in the UK and shipped internationally to the United States.\u003c\/p\u003e","brand":"JOHN FRIEDA","offers":[{"title":"Default Title","offer_id":58144852672837,"sku":"323408203","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1053\/8726\/2277\/files\/john-frieda-violet-crush-purple-shampoo-250ml-1.jpg?v=1780384461","url":"https:\/\/www.greatbritishimports.com\/products\/john-frieda-violet-crush-purple-shampoo-250ml","provider":"GreatBritishImports","version":"1.0","type":"link"}